Battle Plan Active

SaaS Growth Checklist

Audit your outbound engine. Check the boxes that are currently TRUE for your company.

Infrastructure & Deliverability

Do you have at least 3 secondary domains set up for outreach?

Are SPF, DKIM, and DMARC records correctly configured for all domains?

Are you warming up inboxes for at least 14 days before sending?

Is your daily sending volume capped at 50 emails per inbox?

Targeting & Data

Are you using a waterfall enrichment provider (Clay, BetterContact, etc.)?

Do you verify email validity (Bounceban, MillionVerifier) before sending?

Is your TAM (Total Addressable Market) clearly defined with >5,000 contacts?

Are you excluding current customers and competitors from your lists?

Messaging & Offer

Does your offer solve a specific, expensive problem?

Are you using 'spintax' to vary your email copy and avoid spam filters?

Is your primary CTA a 'soft ask' (interest) rather than a 'hard ask' (meeting)?

Do you have a documented follow-up sequence of at least 4 steps?

Your Readiness Score

Critical. Stop sending and fix infrastructure.

Your infrastructure has holes that are costing you meetings. We can fix this in 7 days.